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It is an accepted fact that Digital printing is here to stay. It’s the fastest growing sector within the Print Industry and if you enter this market with your eyes open you might just make some decent profits too!
With over 50 years collective industry experience, Steve Martin and Stuart Parkes, our industry experts who work for BYTES TECHNOLOGY supplying Digital hardware and software solutions, have learnt a thing or two about Digital Print over the years.
“One of the most important things we have learned is that one mans meat is another mans poison” reports Steve. “What is right solution for one business can potentially ruin another’s”
“The key” insists Stuart, “Is to be absolutely sure about your expectations, this means you have to have a well founded business plan and marketing strategy, understanding where you are today, where you want to be tomorrow and how you are going to get there”
“Too many organistaions, have too high an expectation, they believe Short Run Digital will solve all their business problems, as a result we see businesses utilising completely the wrong equipment”. Says Steve.
“This manifests itself in a number of ways” says Stuart, “Being financially overburdened by mid to high production equipment where their current and potential volumes only warrant a light production device”.
“Equally, we often see massive under investment, many businesses utilising low cost equipment, running it into the ground with substantial volumes. This is such a false economy, utilising the correct equipment will mean your productivity will be maximised, usually combined with lower running costs, delivering increased profits” Steve insists.
“This is the whole purpose of DigitalPrintWorld” they agree “Our web site, newsletter and BLOG have been designed to help businesses to make the right choices, although Digital has been around for a while, there is still not enough ACCURATE information available in the public domain where Litho has. There is still a mystery surrounding digital, which some unscrupulous sales people have taken advantage of, our aim is to lift the veil, ensuring business owners, buyers and users all have a place to go to get, detailed, unbiased, accurate information, insuring they have ALL the information they need, not just a sales persons one sided view”.
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